Boughty Canton

Partner Ecosystem, Enablement & Programs Leader

A bit about me

Over twenty years and four continents, I've had the good fortune to help build partner ecosystems that turn powerful technology into something businesses can trust and adopt.

Career Mission

To channel a lifelong curiosity for the world and its people into building effective, trusted partner ecosystems around technology companies, so the benefits of technology can be safely and equitably shared by all.

How I engage

I work both sides of the partner ecosystem: supporting partners building profitable solutions practices, and technology companies building effective partner ecosystems.

Practice Building

For Solutions Providers, MSP's & SI's

For partners who want to build a real, profitable practice inside a vendor's ecosystem, not just resell whatever's being pushed this quarter. Understand the customer, and the solutions sell themselves.

Lifecycle Practice Builder → DevSecOps Practice Builder →

Helderpath

For ISVs & technology companies

A consulting practice focused on partner-aligned customer lifecycle strategy and ecosystem partner maturity, for technology companies building or maturing a partner ecosystem.

Visit helderpath →

Recent thoughts

Partner Lifecycle Friction — Pricing / Land

Partner Margin Is an Afterthought Until It Isn't

Why partner margin keeps getting modeled after launch instead of before it, and who actually pays for the gap.

Read →

Partner Lifecycle Friction — Services / Adopt-Expand

Sand in the Gears

Two incidents, one company, a year apart: how internal incentives designed in isolation ended up competing with the exact partners they'd just recruited.

Read →

All thoughts →

Open to opportunities

Whether you're building a solutions practice, building a partner ecosystem, recruiting, or just passing through, I'm always glad to hear from you.

Email me → LinkedIn →