If you aren't building a services catalog that supports the entire customer lifecycle, you're leaving money on the table, and a door open for competition.
As an ecosystem partner, there's always a careful balancing act around who owns the customer, and who is the trusted advisor.
But let's be clear, in most engagements, you're in the room far more often than the vendor and, more importantly, you're there for the strategic initiative, not just the technology rollout.
This means that when you explore the customer's journey for that vendor solution, you have a broader context and understand the challenges and goals the customer has in ways the vendor may not. It means that at every stage of the customer lifecycle for that vendor solution you can build a unique service or solution that your customers won't just pay you for, they'll thank you for them.
Every stage - even the ones you already work - has more depth available.
A working session that puts your specific vendor solution - and one real customer relationship - against the full lifecycle. We surface the pain that's already there: the stuff you're seeing in the room but haven't packaged into a service yet.
From there, I stay on as a collaborator to help you build the thing - the actual service or solution that solves that pain and earns a permanent line in your catalog. Discovery becomes an offer, not a slide deck.
Bring one customer relationship and one vendor solution and leave with a map of where the services opportunity actually is - and what to build first.
LET'S BUILD