boughty canton
consulting
Partner Ecosystem Wayfinding
Many ISVs and software vendors know partners matter but wrestle with the same questions: where partners fit in the lifecycle, which work should stay with internal PS/CSM and sales, and how to avoid channel conflict and wasted investment. I use lifecycle mapping, partner and internal scorecards, and working sessions with your team to turn those questions into a partner model that your leaders own, trust, and can run.
Services
I offer structured, workshop-style engagements that align your partner motions to the customer lifecycle and assess their maturity, so you leave with clear, simplified plans to improve how partners drive growth and customer success.
Align partner strategy to your specific customer lifecycle through a structured set of working sessions so it’s clear which work stays internal, which motions partners own or support, and how you avoid channel conflict while driving profitability and customer success.
A structured set of working sessions designed to establish where your ecosystem is today, which motions are ready to scale, and where misalignment, gaps, or dead weight are slowing you down. Together, we turn that into a simple, leader‑friendly roadmap that guides investment, enablement, and pruning.